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Tour Sprecher Brewing Co.: A Flavorful Stop in Glendale, Wisconsin

A Local Brewery with Big Character and Craft Roots

If you are exploring the Milwaukee area, one of the best local gems you can visit is Sprecher Brewing Co. Located in Glendale, Wisconsin, Sprecher is more than just a brewery—it is a beloved institution known for its award-winning craft sodas, bold beers, and immersive tours that blend history, flavor, and community. As a local IT support company, we are proud to support businesses like Sprecher that keep Glendale’s spirit alive. Whether you are a beer enthusiast, a root beer fan, or just looking for a fun stop, Sprecher Brewing Co. offers a taste of Wisconsin hospitality at its finest.

Location and Access

Address:

701 W Glendale Ave, Glendale, WI 53209

Getting There:

Conveniently located less than 15 minutes from downtown Milwaukee and just a few blocks from I-43, Sprecher Brewing Co. is easily accessible for visitors staying in Glendale, Whitefish Bay, Shorewood, or Milwaukee proper. There is plenty of on-site parking and bike racks for those cycling through the area.

Why Tourists Love Sprecher Brewing Co.

Brewery and Soda Tours

One of the main attractions at Sprecher is their guided brewery tour, which takes you behind the scenes of their iconic brewing and soda-making processes. You will learn about:

  • The history of Wisconsin’s first craft brewery since Prohibition.

  • How small-batch beers are brewed using European brewing techniques.

  • The proprietary method behind their fire-brewed craft sodas.

At the end of the tour, visitors of legal drinking age can sample a wide variety of Sprecher beers, while kids and non-drinkers can enjoy unlimited soda tastings—especially the famously smooth Sprecher Root Beer, a local legend.

Pro tip: Tours are family-friendly and last about 45 minutes, so it is an easy stop on your day’s itinerary.

Indoor Beer Garden and Tasting Room

After your tour, relax in the beer garden-style taproom where you can enjoy flights, pints, or bottles of Sprecher's latest brews and seasonal specialties. Pair your drinks with pretzels, cheese curds, or other locally sourced snacks available on-site.

The cozy interior features German-inspired decor, making it a warm, inviting place to unwind. In the warmer months, the outdoor patio is perfect for sipping in the sunshine.

Shop the Sprecher Gift Store

The Sprecher Gift Shop is a must for fans of local flavor. Pick up:

  • Variety packs of sodas and beers.

  • Sprecher-branded glassware, apparel, and accessories.

  • Local artisan goods and Wisconsin-made snacks.

It is a great spot to grab souvenirs or gifts that reflect the local taste and culture.

Seasonal and Special Events

Sprecher Brewing Co. hosts events throughout the year that draw both locals and visitors, including:

  • Root Beer Bash – A family-friendly summer celebration with food trucks and live music.

  • Holiday Markets – Featuring local vendors and festive drinks.

  • Beer release parties – For limited-edition and seasonal brews.

Check their website or social media before visiting to see what is happening during your trip.

Family-Friendly and Group Friendly

Sprecher is ideal for:

  • Families with kids – Thanks to unlimited soda samples, arcade games, and root beer floats.

  • Couples and beer lovers – Enjoy a casual, flavorful experience together.

  • Tour groups and corporate outings – Private tours and tastings can be arranged with advance notice.

Nearby Attractions

Pair your Sprecher visit with other top local spots:

  • Bayshore Town Center – For shopping and dining.

  • Kletzsch Park – Scenic trails and riverfront picnic areas.

  • Estabrook Beer Garden – A popular outdoor beer venue with a lively atmosphere.

All are located within 10 minutes of the brewery.

Tips for Visitors

  • Hours: Tours typically run Wednesday–Sunday; check online for seasonal schedules and availability.

  • Reservations: Recommended for weekends and holidays as tours can fill up fast.

  • Accessibility: The brewery is ADA-compliant with accessible parking and entry.

  • Pet Policy: Pets are not allowed on tours, but leashed dogs are welcome in outdoor areas when weather permits.

Where to Stay Nearby

If you are planning to spend more time in Glendale or Milwaukee's North Shore, nearby hotels include:

  • Fairfield Inn & Suites by Marriott Milwaukee North

  • Residence Inn by Marriott Glendale

  • La Quinta Inn by Wyndham Glendale

All offer convenient access to Sprecher and surrounding attractions.

Final Thoughts

Whether you are a tourist looking to sip your way through Wisconsin's best craft beverages or a family in search of a fun afternoon outing, Sprecher Brewing Co. delivers an authentic, flavorful experience. Rooted in tradition and innovation, it is a true local treasure that welcomes everyone with a smile and a cold drink—no matter your age.

Make sure to add Sprecher Brewing Co. to your Milwaukee-area itinerary. It is a refreshing stop that perfectly captures the spirit of Glendale and the pride of Wisconsin brewing.

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