One of the most business-friendly innovations in recent years has been the rapid growth of cloud applications like Microsoft 365 and Google Workspace. These Software-as-a-Service (SaaS) apps have fundamentally changed the way we do business, enabling companies to take advantage of economies of scale and reduce IT infrastructure costs. While these apps offer many advantages, one thing they can’t do is completely protect your business data from outside threats, like cybercriminals, or accidental deletion as a result of human error.

So why should you back up your data as a defense against these cyber predators and simple mistakes? Here are three reasons to consider:


1. SaaS apps do not back up your data

Many organizations assume that moving to cloud-based applications means backup is no longer necessary. However, this can be a dangerous assumption. Although Microsoft and Google ensure that they won't lose your data, they do not make any guarantees about restoring data if you lose it. In other words, your cloud data is as vulnerable to accidental or malicious deletion, ransomware, and other types of data loss as on-premises applications.

How would your business cope if you permanently lost your data or, at best, waited 6 hours or more to retrieve one file? Relying on apps to provide the level and layers of protection you need puts your business at risk of losing valuable time and data.


2. Cyberattacks are not slowing down

In January 2020, 480,000 Microsoft accounts were compromised by spraying attacks. This is when an attacker runs a common password (like "Winter2020!") against lists of thousands of accounts, in the hopes that some of those will have used that common password. If that number sounds big, bear in mind that Microsoft stops 300 million fraudulent sign-in attempts every day. Again, that's not per year or per month, but 300 million per day!

What would the consequences be if your business' email was not accessible for 30 minutes? How about a full day? A week? Productivity dollars slipping away with every tick of the clock. That is why having additional security software and a robust business continuity and disaster recovery (BCDR) process in place will make all the difference.


3. Data breaches are significantly hurting small businesses

When it comes to cybercrime, small and medium businesses (SMBs) are doubly susceptible to being victimized. That's because, in addition to the potential cost of being hit by hackers and other cybercriminals, they also risk losing the confidence of consumers.

The evidence presented in the Small Business Reputation and the Cyber Risk report clearly supports this and shows that 89% of SMBs report potential ramifications of a cyber breach can be "huge and long-lasting." Specifically:

  • 31% of SMBs report a negative hit to their brand
  • 30% of SMBs report loss of clients
  • 29% of SMBs report a reduction in their ability to win new business

If this isn't enough to convince you that you must invest in cloud backup, then you should consider the potential fines attached to the Health Insurance Portability and Accountability Act (HIPAA) and other compliance standards. The risks and fines associated with forgoing HIPAA compliance far outweigh the upfront costs of implementing a SaaS backup solution.


Simple, automated, and secure backup

If you're leveraging SaaS applications, make sure you are treating that data just as you do your on-premises data: by backing it up with a reliable solution. It's a standard practice that needs to be implemented to keep your business data safe wherever it lives across your organization.

Forgoing a backup may save money in the short term, but the cost of a data breach or accidental data loss could range from a minor inconvenience to long-term reputational damage, loss of customer data, fines, and ultimately, company closure.

River Run partners with Datto to provide SaaS Protection, a secure and reliable cloud backup solution for your Microsoft or Google accounts that prevents downtime and keeps your emails, documents, and other business data safe. Contact us today to learn more about how cloud backup can prevent a data disaster.



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