Google Begins Internal Testing of Google Music

Posted by Eric Torres

Mar 25, 2011 1:44:00 PM

Google Reportedly Testing Mobile Streaming Music Service 300x190Did you really think Google was going to sit idly by and let Apple’s iTunes dominate the music experience forever? Not a chance.

The internet search giant is taking a major step forward in its expected bid to become a legitimate rival to iTunes.
According to CNET, who cites “music industry sources”, Google Music is being tested internally at Google. These sources also said that the app described in this recent XDA Developers forum, was a “working version of the service, but that the final version could be “much different” than the one recently leaked.

The lucky find by an XDA Developers forum member has suggested that Google's development on its music service has proceeded much faster than many would have expected it to. In a forum post made two weeks ago, the poster claims that he was playing around with a custom Honeycomb ROM for his smartphone, only to find out that the ROM contained a fully working version of Google Music preloaded, complete with cloud syncing capabilities.

According to the CNET report, sources close to the search giant have revealed that Google is already well into the next step of the testing process. Known as 'dog-fooding', it refers to employees being tasked to try or test out a new product or service in order for developers to gather data on how the service might function under typical real world circumstances. Add both findings together, and most users will probably come to the same conclusion - that Google's upcoming online music service is almost ready, and it is only a matter of time before Google Music goes live.

Google Music is widely expected to offer streaming music service that enables users to access their content from any and all connected devices. To me, being the music junkie that I am, this sounds like a godsend. I can’t wait for the day that my music collection, in its entirety, will be cloud-based and available to me on all of my internet connected devices. I also look forward to some healthy competition for iTunes.

Online music sales have been largely dominated by Apple. Competition from a powerful content provider such as Google ought to give iTunes a run for its money, creating more options for all of us. Unfortunately, it seems that Google has its work cut out for them, as CNET's report claims that industry players close to the search giant have identified content availability as the biggest problem faced by Google Music. This is due fundamental differences in Apple's and Google's approach to digital music: unlike Apple, Google is reportedly negotiating with record companies for rights to all music synced to Google's cloud servers, and not just tracks made available for download via Google Music. Sources inside the music industry say Google would have likely introduced the service long ago if not for the negotiations that reportedly continue between the internet behemoth and top record labels.

The music industry, however, is more than eager for an iTunes rival to enter the market. The prospect of an iTunes competitor of Google’s caliber “has music industry executives giddy.”

Needless to say, record companies are understandably wary of Google's unorthodox proposal; this has resulted in delays over content availability for Google Music. Still, one should not overlook the fact that Google has had experience in digital music, and it is entirely possible that Google's approach might come off as the better solution as opposed to Apple's iTunes.

For music lovers like me, we are eagerly waiting to see how this all plays out. How about you? What would you like to see from Google Music that iTunes does not offer?

Topics: Streaming, Google, New Products, iTunes

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