River Run Tech Blog: Apple's Special Event

Posted by Eric Torres

Aug 26, 2010 9:48:00 AM

Apple has sent out invitations to the press for a 'special event' scheduled on September 1st at the Yerba Buena Center for Arts Theater in San Francisco. The text in the invite offered no hint of what might be in store, but there has been plenty of speculation leading up to it. Many rumor mongers bet that Apple will introduce the new iPod Touch with camera and/or a cheaper Apple TV box unit. From the buzz over the web and in the technology world, it looks like it might be more of an iPod related event.

The invites sent out contain image of an acoustic guitar with the Apple logo cut out on it. It is fairly clear that Apple would be describe the imagereleasing something related to music. Among the new products and services rumored to be on tap:

  • A new iPod touch, possible with a higher-res screen and one or two cameras
  • A new Apple TV, priced at $99 and built around iOS and the iTunes store
  • A 99-cent TV rental service, subject to the agreement of the TV studios
  • A cloud-based iTunes service that makes use of the new data center Apple has been building in North Carolina.

Earlier this year, two iPod touch prototypes with camera were spotted on eBay.

Heavy buzz is being created about the new Apple TV box that would be lighter, cheaper and won't have any hard drive. This complements rumors about the new cloud-based iTunes service. Any or all of this could be wrong, of course. I guess we’ll all have to wait for the announcements from this special event scheduled 12pm Central on September 1.

Topics: New Products, Apple, Cloud-based, iTunes

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